The Ultimate Guide For Scaling, Sales & Raising Capital 

Written by Jason Lemkin

100 Questions with actionable solutions for real-life startup problems

Free advice you can apply to all functions in your startup

What You'll Find Inside

You asked. We listened. 

5 years and 45 million Quora views later, we combined our most popular content into organized sections for you to use in your startup. 

5 Different Sections. 100 Questions. 100 Answers with Actionable Solutions. 

Founder 2 Founder


Lessons & advice that you should know about being a CEO and the pros and cons that come along the way.

Maybe you're at your first $50K ARR. Now to scale to your next wave of growth with actionable strategies.

Raising Capital


It's hard, but it doesn't have to be. Learn from founders who have raised multimillion rounds.

Hiring that VP of Sales role you've been meaning to hire and comping sales reps. 

Hiring & Ops

Everything In-Between

The majority of the role as a CEO is recruiting and managing your team. So it's time to get better at it. 

All functions of your SaaS startup, covered. 

What Others Say

"Out of every 100 things Jason writes, I agree with 99 of them. Just follow his blog, his tweets, he’s got lots of great insights and he talked about this recently. I still don’t think it’s talked about enough."

"I think, if you really want to be good at building up good companies, spend all the time to read Jason’s blog. This is my favorite website and spend more time here, a huge fan of Jason."

"I truly have learned more from Jason’s copious writing than from anyone else in SaaS"

"I just came across your ultimate guide for scaling, sales and raising capital...and I was just blown away. Thank you for being so genuine and making the guide so damn useful. Your answers will probably occupy a lot of my thoughts for the next coming weeks and months, and I hope I can save myself a ton of time and money."

Laura Bilazarian

Founder @ Teamable

Eric Yuan

Founder & CEO @ Zoom

Nick Mehta

CEO @ Gainsight

Imran Rahim

CMO @ Energi Mine

👇 All your questions as a SaaS founder answered. 👇

How do you choose who should be the CEO when you have a co-founder?

How do I prepare myself to become a successful startup CEO?

What are some rookie mistakes founders make during VC meetings?

What are some best practices for SaaS lead generation? How should a startup approach lead generation for a SaaS product that sells in the $99-$499/month range?

How does a CEO/founder/owner pick his salary?

Is bootstrapping a sign that you can’t raise VC? Is it the worst case scenario? Is it a sign that you need to work on your value proposition? Does bootstrapping harm growth potential and impact scale?

What are a SaaS startup’s first 100 hires?

& 90+ more of your questions answered!

Meet the author.

Jason Lemkin is a 4x SaaS Startup Founder & the current CEO at SaaStr. 

He most recently co-founded EchoSign, which was later acquired by Adobe, grew total business from $0 to $50,000,000 in ARR. He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

He is also a hyper-founder centric VC with $90m to invest in the top SaaS founders, see He’s been the first or very early investor in many leading enterprise/SaaS start-ups, including Algolia, Automile, Talkdesk, Parklet, Greenhouse, Mixmax, Pipedrive, Rainforest QA, Logikcull, SalesLoft, Teamable, Gorgias, Mapistry, and more.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

Get from $0 to $100 Million in ARR

with less stress and more success.

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